【AR Motion-Sensing Game】 Taoyuan Specialty Catch — 2025 Summer Travel Expo Taoyuan Pavilion: Interactive Experience Promoting Local Products

Project Design Concept: How do you help visitors learn about Taoyuan's rich agricultural products in just a few seconds? We used a classic, high-engagement "AR motion-sensing catch" mechanic. Using augmented reality (AR) technology, local specialties promoted by Taoyuan — such as Lala Mountain peaches and Daxi tofu — are transformed into virtual items falling from above. Visitors watch themselves on a large screen and must move their bodies to "catch" these virtual products. It is both a test of reflexes and a subtle form of brand awareness, helping people remember Taoyuan's flavours through the fun of gameplay.

Interactive Experience Flow:

• Mixed Reality Overlay: A camera captures visitors in real time, while 2D icons of various Taoyuan specialties fall randomly from the top of the screen.
• Full-Body Interaction: Players move left and right in front of the screen, stretch their arms, or jump to catch falling products and score points, while also dodging obstacles that deduct points.
• Score Competition: Final scores are tallied at the end of each game. Physical gifts can be distributed in conjunction with on-site activities, effectively converting interactive foot traffic into offline marketing value.