【Brand Marketing Interactive】 Tiger General Takes You to Japan | 2025 ITF Tigerair Taiwan - Motion-Sensing Parkour Racing Challenge

Project Design Concept: In the competitive ITF travel expo, Tigerair Taiwan wanted to attract visitors in the most energetic way possible. We integrated the brand mascot "Tiger General" into a popular motion-sensing interaction parkour module. Visitors transform into the stylish Tiger General and race through scenes set at well-known Japanese tourist destinations. This is more than a game — it is a deep form of in-game advertising, allowing players to naturally build a stronger desire to fly Tigerair's Japan routes as they dodge obstacles and collect coins.

Interactive Experience Flow:

• IP Role Play: The player steps into the sensing zone, and the on-screen character instantly becomes the Tigerair mascot "Tiger General".
• Virtual Japan Travel: The game is set against backdrops of popular Japanese destinations (such as Tokyo Tower and Kyoto's ancient temples). Players control the character by tilting their body left and right and jumping.
• Landmark Collection Showdown: Players collect travel icons representing different Japanese cities along the way to accumulate points. Top scorers can win flight tickets or premium merchandise, successfully generating buzz and drawing crowds to the stage area.