【Web VR Online Exhibition】 Racing Through the Cloud Highway｜2023 Taiwan External Trade Development Council - Auto Parts Industry Virtual Experience Hall

Project Design Concept: To showcase the distinct character of Taiwan's auto parts industry in the digital world, Starlite Technology moved beyond the constraints of a traditional exhibition hall. We relocated the online venue to a boundless "surreal future highway." Against a backdrop of dreamlike cloud seas and vast open wilderness, streamlined light beams guide visitors' gaze, symbolising the auto industry's unlimited potential as it drives toward the future. This open, speed-driven visual design gives buyers a one-of-a-kind online car-viewing journey.

Interactive Experience Flow:

• Immersive Opening: After the page loads, an animated transition leads users into this virtual world suspended in the clouds.
• 360-Degree Highway Exploration: Users stand at the centre of a light-speed road and can freely rotate their viewpoint to take in futuristic transparent vehicle models and digital information boards all around them.
• Intuitive Information Access: Information hotspots for each exhibitor are distributed along both sides of the road. Clicking a glowing node expands a detailed product introduction and links directly to the exhibitor's website, delivering a smooth traffic-referral experience.