【Web VR Online Curation】 Explore Virtual Korea | 2021 ITF Korea Pavilion - Online Korea Tourism Festival

Project Design Concept: Against the backdrop of travel restrictions during the pandemic, Starlite Technology built a fully 3D virtual interactive park for the Korea Tourism Organization. We moved beyond the traditional online exhibition model of passive information browsing by introducing an RPG gamification experience. From a personality quiz at entry, to 360-degree scene exploration, to a variety of H5 mini-game challenges, we used rich interactive mechanics to keep users engaged — allowing people to virtually explore Daegu, Muan, and Jeju Island in the digital world. The result was a notably high average session duration and return visit rate.

Interactive Experience Flow:

• Personalised Guided Introduction: On first login, users complete a fun "Travel Preference Personality Quiz". Based on the results, the system recommends the most suitable Korean travel city and provides a personalised exhibition route.
• 360 Panoramic Exploration: Users can freely switch between 3D virtual scenes including the "Airport Lobby", "Daegu Chicken and Beer Festival", and "Muan Purple Island". Each scene features information hotspots and hidden IP mascots (Hojong, Muhung, and Jakni) to guide navigation.
• Five-Stage Point Collection: To increase engagement, we developed 5 H5 web mini-games, each with a different mechanic. Completing a challenge earns points:
  1. Jeju Island: Flight dodge game 
  2. Busan: Find the mascot (visual challenge) 
  3. Gyeonggi-do: Whack-a-mole (reaction speed) 
  4. Daegu: Dart throwing (precision) 
  5. Muan: Puzzle challenge (logical thinking) 
• Online-to-Offline Lucky Draw: Once users complete tasks across exhibition zones and collect enough points, they can submit their details to enter an online lucky draw — effectively converting online traffic into tangible lead generation.