【Sound-Sensing Marketing】 Shout Out Your Love | 2024 Meiji Kinoko no Yama – Decibel Challenge Pop-Up Event

Project Design Concept: At a pop-up event held in Huashan 1914 Creative Park, we gave visitors the most direct way to express their enthusiasm — shouting.

Using our sound-sensing technology, we turned invisible sound into tangible rewards, successfully generating lively energy and drawing crowds on-site.

Interactive Experience Flow:

• Shout Your Heart Out: Participants face a microphone device and shout as loudly as they can within a countdown period — calling out their love for the brand or a designated slogan.
• Results Revealed: Once the shout ends, the screen displays the final decibel reading and corresponding level based on the recorded volume.
• Delicious Rewards: Based on the decibel score, participants receive varying quantities of classic Kinoko no Yama chocolates on the spot — the sweetest real reward for the loudest voices.