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PROJECT

【Contactless Navigation】 Landscape Art Treasure Hunt|2022 Fishery, Scenery, Food & Color Landscape Art Festival - WebAR Filters and Stamp Rally

Project Design Concept: In a large outdoor landscape art festival, how do you guide visitors to every corner of the venue? We developed a "web-based stamp rally map" system. Visitors use their phones to explore five selected art installation sites. We solved the common pain point of needing to switch between different apps for "photo-taking" and "stamp collecting" by integrating both into a single webpage. While enjoying the dreamlike floral lanterns, visitors can take photos with exclusive AR filters and automatically accumulate points to redeem daily limited-edition Year of the Tiger mini lanterns.

Interactive Experience Flow:

  • Map Navigation: The webpage includes a built-in event map that guides visitors to each art installation.
  • GPS / Location Trigger: Upon arriving at a designated location, visitors unlock an exclusive AR photo filter.
  • Physical and Digital Rewards: After completing the stamp rally, visitors show their phone screen at the service desk to collect a gift, successfully connecting online interaction with offline engagement.
Tags

#WebAR #LBSLocation #LandscapeArtFestival #DigitalStampRally #TourismGuide #WebInteraction #EventMarketing #Masagou

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