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PROJECT

【Charity Exhibition Interactive Experience】 Charge for Love | 2021 World Hemophilia Day – Together We Ride Mileage Challenge

Project Design Concept: To communicate the health education concept that "clotting factors = battery charge" and encourage patients to exercise in moderation, we designed a meaningful "spinning bike charity challenge." We connected physical spinning bikes to a digital mileage system, inviting the public to "charge up" through cycling. Each pedal stroke translated into accumulated mileage displayed on screen. The goal was to collectively reach 4,170 km, with that digital mileage converted into a tangible "Hemophilia Charging Dream Fund" — giving interactive technology a warm, charitable purpose.

Interactive Experience Flow:

  • Concept Connection: The energy of cycling is used as a metaphor for giving strength to patients.
  • Data Visualisation: The screen displays each rider's speed and accumulated mileage in real time, while simultaneously updating the overall progress bar toward the group target.
  • Charity Conversion: When the total mileage goal is reached, a donation ceremony animation is triggered, letting every participant feel that their effort made a difference.
Tags

#CharityMarketing #BicycleInteraction #HardwareIntegration #DataVisualization #CSREvent #WorldHemophiliaDay #ExhibitionExperience #NationwideSport

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